I build superstrats. That's the starting point. Fast necks, deep contours, string ferrules instead of plates. Everything is built around getting out of the player's way, especially up high on the neck. No front fret markers either. Just clean.
I'm intentional about materials. Woods like purpleheart and wenge show up where they make sense, and the hardware is quality throughout. And I don't drown any of it in thick lacquer the way the big manufacturers do. I want you to feel the wood. The finish is there to protect against moisture, not to turn the guitar into a plastic shell.
The push-pull knobs give you coil splitting and phase switching. People see a superstrat and assume it's a one-dimensional metal machine. These aren't that. There's real range here.
Stainless steel frets on every build because I don't see the point in anything less durable. And sometimes I'll throw in glow inlays just because they look cool.